Mar Tech

Family Dollar Launches Retail Media Network

Brands win with better access to shoppers

The discount chain is courting CPG brands.Robert Alexander/Getty Images, Chesapeake Media Group
By Lisa Lacy

April 15, 2021

Family Dollar is the latest retailer to launch a media network, allowing the discount chain to work more closely with brands and allows those partner brands better access to customers.

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

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