The Latest
AI Is Changing How Marketing and Technology Teams Work Together
This post was created in partnership with Monks Key takeaways Keeping pace with consumers has become a demanding assignment for marketing teams. New tools give marketers more ways to create [...]
READ FULL STORY >
Healthcare Marketers Rethink Infrastructure in Search of Real-Time Results
This post was created in partnership with Doceree Key takeaways Today’s healthcare marketers are embracing AI’s analytical capabilities in an effort to move toward new models that build stronger links [...]
READ FULL STORY >
11 of the Best-Funded GEO Startups Racing to Win AI Search
Profound's $1.8 billion valuation grabbed the headlines, but a crowded field of AI search startups is chasing the same prize: getting brands into AI answers.
READ FULL STORY >
At AWNY and Jupiter Fest, Future of Content, Agentic Ads, Open Web Anxieties Steal the Show
At two tentpole events in different cities, uncertainty around agentic, attention, AI visibility, and the open web rose to the surface.
READ FULL STORY >
Is The Trade Desk Running Out of Room to Turn Around?
After a slew of C-suite exits, The Trade Desk sledged 15% of its workforce
READ FULL STORY >
EXCLUSIVE: Omnicom Offloads Hundreds of Staffers Who Built Its AI Platform to Third-Party Contractor
The holdco is outsourcing hundreds of the engineers and product staff who built the AI platform it has positioned as central to its future to IT firm Endava
READ FULL STORY >
Hightouch Raised $322 Million Across Six Rounds. Here’s How the Company Skyrocketed to a $2.75 Billion Valuation
Co-founder Kashish Gupta says good investors care about metrics and customers, not slides. A round-by-round look at how every deal came together.
READ FULL STORY >
Indie Agency Dept Takes Aim at Holdco AI Stacks With Open Orchestration Layer
The indie agency is taking on the holdcos with an AI assistant that follows users across workflows and automates execution.
READ FULL STORY >
Databricks Launches an Agentic Challenger to Traditional CDPs
CustomerLake uses AI agents to personalize campaigns and activate data in real time.
READ FULL STORY >
Sitecore Snaps Up GEO Startup Scrunch for an Alleged $225M
Sitecore acquired the upstart, which helps brands optimize their digital content for AI engines and agent crawlers, for an alleged $225 million.
READ FULL STORY >
Amazon Data Will Be Available on Netflix Inventory in the UK May 18
The integration, in tandem with a LinkedIn tie-up unveiled this week, further underscores Amazon's ambition to dominate CTV ad buying.
READ FULL STORY >
Permutive Recruits Former IPG Mediabrands CEO to Board in Buy-Side Push
Eileen Kiernan will help the sell-side tech provider ramp up business with advertisers and agencies
READ FULL STORY >
The Funnel Is Dead: Now What?
Conversations with Sephora, SmartCommerce, Liquid Death, and more.
READ FULL STORY >
This Startup Wants to Fix the Slog of Adtech Vendor Selection With a AI-Supported Matchmaking
CartographAI lets marketers explore and compare 1,000 martech and adtech vendors according to their unique needs, and is already being tested by Reckitt, LinkedIn, and Mars.
READ FULL STORY >
Dentsu Revamps Its AI Platform for an Agentic Future
Dentsu's AI operating system has undergone a makeover designed to connect internal and external agents—and shoulder out the competition.
READ FULL STORY >