Facebook’s Tweak May Cause Organic Page Impressions to Drop

The social network is rolling out a change to the way it filters that metric through Oct. 28

Facebook page admins may see fewer organic impressions for their pages and posts ismagilov/iStock

Facebook page administrators may start seeing a dip in organic page impressions this month, but likely nowhere near the scale of the social network’s January 2018 change to its News Feed algorithm that rocked the media industry.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.