Facebook's Trending Topics Are Not So Useful or Popular (Report)

People rarely click on Facebook Trending topics

Given the widespread adoption of social tools, it should come as no surprise that social media has become a major source of news for many users. However, one of the biggest challenges for social networks trying to engage users with news is relevance through trending sections, and this has been a particular struggle for Facebook lately. Yet amid the controversy surrounding trending topics, we need to ask: Are they having any impact?