All estimates going into Q4 showed that ad spend on Facebook would rise. Facebook validated this belief Wednesday, showing that the company reaped its all-time high in quarterly ad revenue — $3.59 billion.
Of that figure, 69 percent of Facebook’s ad revenue came via mobile.
Here are some major stats from Facebook, summing up 2014:
- Revenue for the full year 2014 was $12.47 billion, an increase of 58 percent year-over-year.
- Income from operations for the full year 2014 was $4.99