Facebook's Q4 2014: Mobile is Now 69% Of Ad Revenue

All estimates going into Q4 showed that ad spend on Facebook would rise. Facebook validated this belief Wednesday, showing that the company reaped its all-time high in quarterly ad revenue — $3.59 billion.


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All estimates going into Q4 showed that ad spend on Facebook would rise. Facebook validated this belief Wednesday, showing that the company reaped its all-time high in quarterly ad revenue — $3.59 billion.

Of that figure, 69 percent of Facebook’s ad revenue came via mobile.

Here are some major stats from Facebook, summing up 2014:

  • Revenue for the full year 2014 was $12.47 billion, an increase of 58 percent year-over-year.
  • Income from operations for the full year 2014 was $4.99
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