Facebook’s Predicted Ad Growth Slowdown Could Be Getting Real: 3 Digital Shops Report Q2 Deceleration

The social net essentially forecast the development late last year

The Menlo Park, Calif.-based company has been a seemingly unstoppable ads juggernaut in recent years. Getty Images

While Facebook, which announced it has 2 billion global users earlier this week, is no doubt healthy, it may no longer quite be the runaway freight train of digital advertising it was in recent years. Three digital agencies said their cross-client Facebook ad spends during the second quarter have slowed—to varying degrees and depending on the shop—when compared with year-over-year percentage growth for the same period in 2016.

@Chris_Heine Christopher Heine is a New York-based editor and writer.