Facebook Will Let Brands Target Users With Offline Third-Party Data

Expansion of Custom Audiences program includes partners Datalogix, Acxiom, Epsilon, BlueKai

Last summer Facebook began letting marketers target ads to their existing customers through Custom Audiences. That program has been limited to Facebook users for whom a brand has an email address or phone number that Facebook could match with their Facebook accounts. Now the social network is expanding that capability to include consumer lists from third-party data providers Datalogix, Acxiom, Epsilon and BlueKai.