Facebook Adopts Direct Marketing Tactics for Display Ads
Brands can now target user IDs, email addresses, phone numbers
Direct marketing often gets a bad rap. People don’t like talking about mailing lists and CRM if they can instead jaw on about this or that viral/disruptive/engaging/[insert jargon] campaign. But Facebook will soon give brands a new reason to care about direct marketing.
Next week, Facebook will begin allowing brands to put ads in front of users who may or may not be their fans on Facebook. As first reported by Inside Facebook, advertisers will be able to target users by user ID, email address or phone number, akin to how magazine publishers offer subscribers’ mailing addresses to direct marketing companies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in