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Facebook Tuesday unveiled a new way for direct-response advertisers to transform their existing still ads into lightweight video ads.
Developed by the social network’s Creative Shop, Create to Convert was described in a blog post as “an easy framework to add lightweight motion to still images to create more compelling and effective direct-response ads.”
Facebook said the number of advertisers incorporating video into their direct-response campaigns across Facebook, Instagram and Facebook Audience Network has increased by 3.8