Facebook vs. Twitter: How Each Network Handles Advertising Differently

It seems that Facebook’s focus on mobile has paid off; however, despite increased revenues, Twitter appears to be experiencing growing pains.


Mobile advertising grew substantially during 2015, and will likely be the driving force in ad growth in the future. It seems that Facebook’s efforts have paid off, while Twitter appears to be experiencing growing pains, despite increased revenues. So let’s examine what each network is doing differently in the ad space.

Facebook claimed 80 percent of the $5.6 billion generated by ads during the fourth quarter of 2015 were generated by mobile. And that’s no surprise given that 90 percent of Facebook users access the site at some point through mobile and tablet devices.

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