Facebook Users Turned to the Absurd in September, According to Facebook IQ

Talk about pumpkin pie spice and related topics skyrocketed 70.2 times year-over-year

Women of all ages drove a huge spike in conversation about pumpkin pie spice in September artisteer/iStock

Life had no meaning for Facebook users in September, as absurdism—along with associated topics ethical egoism, nihilism, pessimism, existentialism, skepticism, surrealism, anarchism, Albert Camus, philosophy and meme—was one of Facebook IQ’s Topics to Watch for September 2018.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.