Facebook Updates Its Test of Subscriptions in Instant Articles

Publishers can define when their readers encounter paywalls

A button is being tested on publishers’ Facebook pages to promote their subscription offers Facebook

Facebook began testing subscriptions in Instant Articles with 10 publisher partners last October, and Wednesday, the social network provided an update, as well as a look at what’s ahead.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.