Facebook 'Social Readers' Amass Millions Of Users

Yahoo News, The Washington Post, The Independent, and The Guardian have amassed millions of readers for social editions of the publications that launched in September.


Yahoo News, The Washington Post,The Independent, and The Guardian have amassed millions of readers for social editions of the publications that launched in September.

These publications are all sending large numbers of posts into Facebook news feeds, often to the point of eclipsing other types of content — until users start hiding or deleting them.

Here’s how the social readers are faring.

  • Yahoo News: Since adding deep integration with Facebook’s Open Graph, more than 10 million users of the social network have activated the social news features, and Yahoo! News has seen a 600 percent increase in traffic from Facebook.
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