Facebook Launches New Granular Publisher Controls, Transforms Personal Publishing

Today Facebook officially launched a beta version of the new publisher controls which enables users to publish to anybody. You can set custom privacy settings for every single post that you publish to your stream, making granular privacy settings even more widespread. Want to publish to everybody on Facebook? Now you can. Perhaps you only want to make a story visible to your friends that are in your “Family” friend list. That’s possible as well.

This is a direct attack on Twitter who currently has two options: public and private. This is honestly a huge move forward for publishing information. The privacy settings that you implement for each story will also carry over to the stream.get API call. One other interesting component of this feature is that you will be able to view all new friends’ stories that they’ve published with the privacy setting “everyone”.