Facebook Tops 2.5 Million Active Advertisers, Adds TV-Like Ad Buying

Facebook rolled into Advertising Week with news that it has reached the 2.5 million-advertiser milestone, along with a host of announcements.


Facebook rolled into Advertising Week with news that it has reached the 2.5 million-advertiser milestone, along with a host of announcements.

The social network said total active advertisers are up 25 percent from February, to 2.5 million, and it also announced:

  • The ability for advertisers to buy video ads much in the same way they purchase ads on television, by target rating points.
  • Brand awareness optimization, which allows advertisers to optimize reach and attention, or the time Facebook users spend viewing a video ad.
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