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Facebook is alerting advertisers about changes that are coming to its Facebook pixel May 20.
Enhancements to the Facebook pixel: To improve ads delivery and reporting, the Facebook pixel will start sending additional event data, including button clicks and related page metadata. These changes will take effect May 20.
The “Learn More” button brings users to this Facebook Business help page, which provides further details on the upcoming changes:
To improve your ads delivery, how Facebook measures the results of your ads and in an effort to enhance the relevancy and usefulness of ads, we’re enhancing the Facebook pixel.