Facebook opens up promotions policy; third-party apps no longer required

Another step in its simplification process, Facebook is making it easier for pages to run promotions or contests, by removing the requirement to go through a third-party app. Facebook page admins can now create a promotion directly through the site and in apps, if the company so chooses.

Businesses can now collect entries by having user post on the brand’s page, comment or like a certain post, or by having users send a message to the page.