Publishers Are Really Not Going to Like Facebook’s Latest News Feed Test

The test is being conducted in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala and Cambodia


Publishers on Facebook who have complained for years about declining organic reach may look back in the near future and think of these times as the good old days.

The social network confirmed that it is testing a division of its News Feed into two separate feeds—one containing posts from friends and family, and the second comprised of posts from pages.

This is more drastic than the Explore alternative News Feed Facebook officially launched last week after testing since at least February.

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