Facebook Is Testing an Explore Feature With a ‘Complementary,’ Pages-Only News Feed

The ad-free feed is based on what users might find more relevant and be most interested in

Headshot of David Cohen

Facebook is running “a very small test” of an Explore feature of its own, with its version bringing up a complementary version of News Feed featuring content from publishers.

Following an update to the flagship Facebook application on my wife’s Android device, the icons for composing status updates, viewing Facebook Live videos, Marketplace, notifications, the More menu, going Live, adding a photo and checking in all appeared at the top of the screen, while the bottom offered just two options: Home and Explore.

Home brings up users’ traditional News Feeds, as pictured in the screenshot below.

Meanwhile, Explore takes users to an ad-free feed populated by articles, videos and photos from publishers. The content in this feed is customized via an algorithm, and it includes fare from pages that users may not have liked or followed, as it is based on what users might find more relevant and be most interested in.

Facebook said in an email to Social Pro Daily that the content in its Explore feed is based on the type of content users like to engage with in their News Feeds, and the number of likes, comments and shares tallied by that content is used to populate the feed, with a spokesperson adding:

We are testing a complementary feed of popular articles, videos and photos customized for each person based on content that might be interesting to them. We’ve heard from people that they want an easy way to explore new content they haven’t connected with yet.

Readers: Would you like to see Facebook roll out this Explore feature?

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.