Facebook Messenger for Business and the Return of F-Commerce

But rather than try to rebuild the Facebook storefront concept, the world’s largest social network is appealing to merchants by giving shoppers the ability to leverage their Facebook identities on retailers’ own properties.

For the last few years, Facebook hasn’t exactly enjoyed a sterling reputation when it comes to eCommerce. In fact, when news famously broke in 2012 that several major retailers were shuttering their Facebook storefronts just a few short months after launch, Facebook commerce or “F-Commerce” looked like a total flop.