Facebook Luring Users for Mobile Ad Network With 'Anonymous Login'
Facebook’s new mobile ad strategy is stunning us with its business brilliance. The company’s new mobile ad network allows Facebook to bypass mobile browsers: if you click on a linked image or news story in Facebook’s app or mobile ads, it can up the respective app without touching or thinking of an internet browser. For example, an Instagram image will take you to Instagram’s app.
It’s a brilliant scheme. The apps’ external links and ads are just a few new ways the company is seeking to take over smartphones they didn’t have to manufacture.
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