Facebook Often Flags Lingerie Ads as Nudity. Brands Are Paying the Price

Intimates companies still struggle to create ads that receive platform approval

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Facebook and Instagram robots screen for hate speech, pornography and threats of violence. But somewhere along the way, bras and panties can get caught up too. 

Harper Wilde, a digital-first intimates company that is determined to desexualize its industry, is accustomed to navigating the often unpredictable censorship caused by artificial intelligence. 

“You can upload a photo of just a bra and it can be unapproved for nudity,” said co-founder and co-CEO Jenna Kerner. “There doesn’t have to be any human skin in the photo.



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