Facebook Launching "Engagement Ads", Is This New?

Jeremiah Owyang posted about a new type of advertisement that Tim Kendall, Director of Monetization told him about. Yesterday we were first to post about the new types of advertisements that Facebook will be releasing but Jeremiah Owyang provided more details today on what those ads will involve. Apparently the ads will encourage “members to interact with the ads by leaving comments, sharing virtual gifts, or becoming fans.”