Facebook issues guide for retail advertising
Want to get more in-store traffic? Facebook feels that its advertising is just the solution. Facebook this week published a guide for its Preferred Marketing Developers looking to foster more prosperous relationships with retail clients.
The guide includes some interesting tidbits about advertising and News Feed:
- People check News Feed 14 times per day.
- 45 percent of people who were reached via ads were reached exclusively through Facebook.
- Facebook is more than twice as accurate as other ad networks.
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