Facebook Is Up to Old Copycat Tricks, and TikTok Is the Target This Time

All this comes as the app faces regulatory battles

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While TikTok is establishing itself—it counts 43.7 million monthly unique users in the U.S., according to Comscore, and introduced a self-serve ad platform in July—it faces a potential regulatory nightmare.

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This story first appeared in the Aug. 10, 2020, issue of Adweek magazine. Click here to subscribe.

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