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Facebook IQ head of audience insights Helen Crossley (pictured), SalesBrain founder and CEO Christophe Morin and ZESTxLabs president Paul Zak discussed the results in a Facebook IQ post, and highlights follow:
What we have seen is that, with the advent of mobile, we’re moving from fewer bigger, longer moments manufactured by the media and marketing industry to a time when people are manufacturing and consuming their own moments en masse, every day, 365 days a year.