Mobile Draws Stronger Neurological Responses Than TV (Study)

Facebook IQ commissioned neuromarketing agency SalesBrain to (literally) get inside of its users’ heads.

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Facebook IQ commissioned neuromarketing agency SalesBrain to (literally) get inside of its users’ heads.

The social network’s insights arm studied the brain and physiology responses of people shown the same content on smartphones and TVs, focusing on engagement, attention, emotion and retention.

Facebook IQ head of audience insights Helen Crossley (pictured), SalesBrain founder and CEO Christophe Morin and ZESTxLabs president Paul Zak discussed the results in a Facebook IQ post, and highlights follow:


What we have seen is that, with the advent of mobile, we’re moving from fewer bigger, longer moments manufactured by the media and marketing industry to a time when people are manufacturing and consuming their own moments en masse, every day, 365 days a year.



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