Marketing CPGs on Facebook: Millennials, U.S. Hispanics and Light TV Viewers

What are the traits of the average buyer of consumer packaged goods, and how are they discovering the products they purchase? Facebook IQ teamed up with Nielsen to find out.


What are the traits of the average buyer of consumer packaged goods, and how are they discovering the products they purchase? Facebook IQ teamed up with Nielsen to find out.

The three major shifts discovered by Facebook IQ and Nielsen were:

  • Generational: In 2015, for the first time, more millennials are parents than not.
  • Cultural: The U.S. Hispanic population is seen skyrocketing from 55 million in 2014 to 119 million in 2060.
  • Behavioral: Light TV viewers now make up 65 percent of the television-viewing population.
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