Facebook IQ Quenches the Thirst for Knowledge About Beverages
The social network’s research arm analyzed conversations about beverages on Facebook and Instagram
The latest research from Facebook IQ may make readers a little thirsty, as the social network’s research arm analyzed conversations about beverages on Facebook and Instagram, along with surveying more than 1,000 people.
Facebook IQ said in a blog post that more than one out of every three people in the U.S. use Facebook or Instagram while at restaurants or bars, and many of them post opinions on their drink choices, whether coffee, cocktail or craft beer.
Its findings included:
- More than 40 percent of younger millennials said seeing photos and videos on Facebook and Instagram help them decide to try new non-alcoholic beverages.
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