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Facebook is kicking off National Small Business Week with today’s introduction of four features for small- and mid-sized businesses (SMB) on the platform: automated ads, appointments, new video creative tools and new Blueprint training courses.
The social network said more than 90 million SMB use Facebook for tasks such as finding new customers, hiring employees or connecting with their communities, adding that the majority of the 7 million active advertisers on its platform are SMB.
Nikila Srinivasan, Facebook’s director of product management for small business products, said the social network is focused on “finding ways to make SMB owners more successful and support their growth.”
With an eye toward helping some of those SMBs save time and be more efficient, Facebook is rolling out automated ads, enabling advertisers to create campaigns in four steps that are tailored to their unique goals and use existing pages and images.