Publishers of Facebook Instant Articles Can Now Compare Them vs. Their Mobile Web Counterparts

Facebook began rolling out a tool for publishers that have published enough Instant Articles and mobile web stories to merit comparison

Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.