Facebook, Instagram Head to Rio 2016 With NBC Olympics

Facebook and Instagram will be part of the NBC Olympics team for the 2016 Summer Olympic Games from Rio de Janeiro.


Facebook and Instagram will be part of the NBC Olympics team for the 2016 Summer Olympic Games from Rio de Janeiro.

The partnership will kick in prior to the Aug. 5 Opening Ceremony, with Facebook and Instagram helping NBC Olympics “engage with new audiences around the spectacle and pageantry that occurs when the world comes together for the Games in Rio.”

NBC Olympics and Facebook will also create a Social Command Center in Rio de Janeiro, where producers from the television broadcaster will help create Facebook Live content featuring commentators and athletes.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in