General

Facebook Hid Inflated Video Ad Metrics Error for Over a Year, Advertisers Allege

Lawsuit says erroneous metrics were overstated by as much as 900%

Plaintiffs claim Facebook engineers were aware of the miscalculation for more than a year but said nothing.Photo Illustration: Dianna McDougall; Sources: Getty Images
Headshot of Kelsey Sutton
By Kelsey Sutton

October 17, 2018

Facebook intentionally obfuscated the problem of overstated average watch times on paid video ads for more than a year, a group of digital marketers charged in court documents unsealed on Tuesday.

Headshot of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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