Facebook Hid Inflated Video Ad Metrics Error for Over a Year, Advertisers Allege

Lawsuit says erroneous metrics were overstated by as much as 900%

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Facebook intentionally obfuscated the problem of overstated average watch times on paid video ads for more than a year, a group of digital marketers charged in court documents unsealed on Tuesday.

In September 2016, The Wall Street Journal reported that Facebook had been miscalculating the average time users spent viewing paid video ads by 60 to 80 percent. At the time, Facebook said the problem had existed for about a month and that it had been fixed.

But

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in