Facebook Expands the Availability of Brand Safety Tools It Had Been Testing

Publisher and content whitelists, delivery reports and livestream exclusions can be used by more advertisers

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Facebook is expanding the availability of several brand safety tools that it had been testing in order to give advertisers more control over where their ads appear within in-stream placements.

The social network said in a blog post Tuesday, “We have zero tolerance for harmful content on our platforms, we but recognize that this doesn’t mean zero occurrence … Our community standards apply to all people, brands and content on Facebook, and the balance of these policies and additional controls contributes to a quality ecosystem for people, publishers and advertisers.”

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