Facebook Exec Addresses Cambridge Analytica Breach and Offers Tips to Marketers on Using Its Platform

The vp of marketing said the allegations are 'an incredible violation'

A Facebook vp addressed the Cambridge Analytica scandal at Shoptalk. Getty Images

Despite the news about how one firm, Cambridge Analytica, improperly used Facebook to collect user data on about 50 million Facebook users, top executives have mostly remained silent on the topic. That was until Carolyn Everson, vp, global marketing solutions at Facebook, took the stage Monday night at the retail conference Shoptalk in Las Vegas.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.