Facebook Dating App Pulls In $5 Million Annually Through Subscriptions
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While many have acknowledged that it has become difficult to operate as an independent developer on the Facebook Platform, few are acknowledging the existence of successful small-application developers like Snap Interactive (OCT:STVI), the developers of the “Are You Interested?” application. The company has successfully grown a $5 million a year dating application, shifting from a free model to a subscription model, using Facebook as a cheap source of new user acquisition.
Earlier this week the company formally announced their continued growth in cash receipts.