Facebook Is Opening Up Its Community Help Feature to Businesses, Organizations

There have been over 750,000 posts since its launch last February

Direct Relief is one of the first organizations with access to Community Help Facebook

Facebook is opening up its Community Help feature to businesses and organizations in times of crisis.

Product lead for social good Asha Sharma said in a Newsroom post that this update will give businesses and organizations an easier way to reach out in times of crisis, adding, “They might post about helping people find everything from free transportation to supplies and connecting volunteers with organizations that need help.”

The first businesses and organizations to gain access to Community Help are Direct Relief, Lyft, Chase, Feeding America, International Medical Corps, the California Department of Forestry and Fire and and Save the Children, with more to be added “in the coming weeks.”

Facebook added the Community Help feature to its Safety Check in February 2017, and it expanded Community Help to desktop last June.

The social network said that since its launch, there have been more than 750,000 posts on Community Help related to over 500 crises. The most frequent categories on this list were volunteer opportunities, shelter and food and clothing donations.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.