General

Lyft's Latest Plan to Grow the Brand (and Keep Riders Safe)? Its Own Craft Beer

Ride sharing app partners with Baderbrau Brewing in Chicago

You can find Five Star Lager in bars, not stores.Getty
Headshot of Katie Richards
By Katie Richards

January 11, 2018

Lyft is on the hunt for some new customers in the Chicago area. And just what exactly is the ride-hailing app’s plan to win over those coveted customers? Craft beer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek.

Recommended articles
Related Articles
Brand Marketing

Even With 6-Second Ads on the Rise, Some Brands Are Creating Animated Films to Try and Stand Outicon-image

By Katie Richards

Brand Marketing

Lyft Users Will Get a Chance to Travel Back to the ‘80s in a Stretch Limo From Netflix’s Glowicon-image

By Katie Richards

Brand Marketing

Skechers Sues Adidas, Claiming College Bribery Scheme Damaged Its Brandicon-image

By Katie Richards

Brand Marketing

Levi Strauss’ CEO Unleashes a Plan to Put an End to Gun Violence in Americaicon-image

By Katie Richards

Microlearning
View All

What Is Incrementality and Why Is It Critical for Proving ROI? 

The Keys to Building Your Customer Identity Framework

Do You Know How to Reach, Engage and Delight Connected Consumers?

Connected TV Enables Effective Audience-First Advertising

You Might Like

Are You Advertising With Integrity?

By Connatix

Will Consumers Greet Your Ads With “Ho Ho Ho” or “Ho Hum” This Holiday Season?

By Matthew Tilley, Executive Director of Marketing, Vericast

In Economic Uncertainty, Don’t Slash Ad Spend, Slash Ad Waste

By Michael Parkes, President, VideoAmp

Quiz: Test Your Knowledge of Classic TV Advertising

By MNTN