Lyft’s Latest Plan to Grow the Brand (and Keep Riders Safe)? Its Own Craft Beer

Ride sharing app partners with Baderbrau Brewing in Chicago

You can find Five Star Lager in bars, not stores. Getty

Lyft is on the hunt for some new customers in the Chicago area. And just what exactly is the ride-hailing app’s plan to win over those coveted customers? Craft beer.

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@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
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