Facebook Audience Network Will No Longer Offer Mobile Web and In-Stream Placements

They will be removed as of April 11

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Facebook is pulling the plug on mobile web placements and in-stream placements on the mobile web via its Facebook Audience Network as of April 11.

A Facebook spokesperson said these placements represented very small pieces of Facebook Audience Network’s business, and their removal will not have a material impact.

The core component of Facebook Audience Network when it debuted in 2014 was its ability to enable advertisers to extend their Facebook campaigns to third-party applications, and the company indicated that this activity is still robust, with over 1 billion people seeing Audience Network ads each month, according to internal data, and clients including Activision, Pandora, TikTok and Tinder.

Facebook Audience Network was extended to mobile websites in January 2016.

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