Facebook is pulling the plug on mobile web placements and in-stream placements on the mobile web via its Facebook Audience Network as of April 11.
A Facebook spokesperson said these placements represented very small pieces of Facebook Audience Network’s business, and their removal will not have a material impact.
The core component of Facebook Audience Network when it debuted in 2014 was its ability to enable advertisers to extend their Facebook campaigns to third-party applications, and the company indicated that this activity is still robust, with over 1 billion people seeing Audience Network ads each month, according to internal data, and clients including Activision, Pandora, TikTok and Tinder.
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