Facebook and Britney Spears Team Up to Monetize through Virtual Gifts

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Britney Spears is lending her name and image to a new line of virtual gifts available from her Facebook Page and the Facebook home page. Facebook users can give one free gift when they become a fan of Britney, or choose from five other gifts for 20 Facebook Credits, or USD $2 each (most Facebook Gifts normally cost $10 Credits, or USD $1).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in