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Facebook announced several analytics updates at its F8 developers conference in San Jose, Calif., Tuesday.
Engineering manager Amit Finkelstein said in a blog post that the social network has:
- Added Facebook page interactions, such as Reactions and shares, to omnichannel analytics for websites, applications, services and bots.
- Announced an open beta of automated insights (pictured above), which incorporate advanced machine learning and artificial intelligence.
- Announced an open beta of custom dashboards, aimed at giving brands and agencies more flexibility over the data they see.