Facebook allows page owners to add admins who are not connected as friends
Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Facebook announced Friday changes to the page admin flow. Previously, a page owner could only promote a user to an admin role if the owner was directly connected to the user as a friend. Now, page admins can add another admin, so long as they have that person’s email address.
After the page owner (or another previously-approved admin) does this, Facebook will notify the new admin on the right side of News Feed and an email, depending on that user’s notifications settings.