Facebook Advertising Revealed
The “non-existent” Facebook rate card has been released from an insider. I found the following rate card to be particularly revealing:
For $15 CPM you can target users within Facebook based on gender, geography, major, interests, activities and movies. Earlier this month I commented on how Facebook can fix their ads. Apparently their ads have been fixed but only for those that are willing to spend $50,000 or more on a marketing campaign. While I still think Facebook would benefit from an adwords like system, this at least reveals that as of now they provide highly targeted advertising opportunities.
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