Facebook Advertising: It's All About Local

This morning I listened to Jeremy Schoemaker’s interview with Tim Kendall. The interview provided a lot of great insight into the best practices for leveraging the Facebook advertising system which still remains in its infancy. Tim expressed their dedication to scaling the advertising platform but for the time being he emphasized how they are still in startup mode.

Jeremy highlighted how he has been extremely effective at advertising local businesses, dentists in particular. He gave an example of one dentist who was forced to pause their advertising campaign and was considering opening a new office because the advertising was so effective. Conversely, Jeremy highlighted the pain experienced through managing Facebook advertising campaigns and how this was ultimately an opportunity to make serious money (especially through arbitrage).