Facebook ad targeting to include location, demographic, interests, off-site behavior

Facebook’s ad targeting capabilities — already pretty impressive — have just gotten deeper. Facebook announced Thursday that soon improved Core Audiences targeting options will start rolling out, allowing marketers to target Facebook users based on location, demographic, interest and off-site behavior.

Additionally, Facebook is adding Partner Categories to the Ads Create Tool for U.S. users, allowing everyone from brands to small businesses to use this targeting capability.

Through deeper location targeting, retailers can target people who live near chain stores or multiple locations.