Facebook Ad Click Through Rate Up 18%, Cost Per Click Down 10% Says TBG Digital

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Facebook ads are getting cheaper and users are clicking them more, says a new report from Facebook Ads API partner TBG Digital. From the second to the third quarter of 2011, click-through rates increased 18.5% while the cost per click decreased 10.8%. Brands are also allocating more of the spending on these ads to send users to Pages and applications versus driving traffic to their websites.

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