ESPN To Take Another Slice of Local Media Pie
WSJ.com reports ESPN is planning to launch local sports Websites around the country, starting in Chicago.
ESPNChicago.com, which now sends you to Chicago’s WMVP radio, will launch in April. The WSJ reports the Website will feature a daily Chicago version of “Sportscenter,” and have contributions from ESPN columnists and radio personalities with ties to the city.
ESPN hopes ESPNChicago.com will be the first of a series of new sites that will deepen its online penetration in local markets, following an increasingly popular approach for major content providers.
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