As Social Platforms Rapidly Evolve Into Media Companies, What Does This Mean for Brands?

The next time you ride the bus or step into a coffee shop, look around and count how many people are reading a newspaper. Perhaps a handful? Now look around for cell phones and you’ll see people glued to their smartphone screens.


The next time you ride the bus or step into a coffee shop, look around and count how many people are reading a newspaper. Perhaps a handful? Now look around for cell phones and you’ll see it’s no secret that people are glued to their smartphone screens.

While they may not be holding a newspaper, a quick peek at your neighbor’s screen and you’ll likely find them reading a blog post or news article on social media.

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