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Facebook announced in October that several of the initiatives regarding political advertising that were introduced in the U.S. earlier this year were being extended to the U.K., and enforcement of those policies began in the U.K. Thursday.
All advertisers seeking to run ads in the U.K. that reference political figures, political parties, elections, legislation before Parliament and past referenda that are the subject of national debate must verify their locations and identities, and those ads must include disclaimers indicating who paid for them.