How to Emerge From a Brand Crisis Stronger Than Ever
Not long ago, our social media news feeds were flush with coverage of the United Airlines brand crisis. For those who came in late, a man (who had paid for his ticket) was forcefully dragged from his seat and hauled out of the plane as a consequence of an overbooking error made by the airline.
Here is the footage:
Almost immediately upon the scuffle breaking out, passengers began recording the incident on their phones. Clips began hitting the airwaves within minutes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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