eMarketer’s Outlook for LinkedIn Ad Revenue During the Covid-19 Crisis Is Murky

The research firm sees engagement holding strong on the professional network

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Research firm eMarketer analyzed how the coronavirus pandemic is affecting LinkedIn, both in terms of engagement and ad revenue.

Principal analyst Jillian Ryan pointed to content that has been spurred by the Covid-19 crisis, such as tips for working from home, ideas for pivoting strategies, ways to keep corporate culture alive while working remotely, photos of home-office setups and screenshots of meetings on Zoom.

She added that many organizations are turning to LinkedIn Live or hosting virtual events and teleconferences on the professional network, and LinkedIn itself has been curating relevant and factual news about the coronavirus.

Ryan wrote, “For now, this bodes well for engagement on LinkedIn.



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